Media Kit
Last updated
Last updated
Welcome to the SwapX brand media kit! In this document, you'll find everything you need to know about the SwapX, its brand evolution, core values, logos, and usage guidelines. SwapX embodies our commitment to innovation, user-centric experience, and leadership in the DeFi space. Below, you'll find the key information to represent SwapX across different platforms and partnerships.
💡 The below archive folder contains all of SwapX’s logos for your usage:
SwapX is a DEX designed to become the leading platform for native concentrated liquidity on the Sonic Blockchain. Our mission is to provide both LPs and users with the best possible experience, competitive prices, and seamless UX/UI. We aim to become the most-used DEX on Sonic in terms of trading volume and financial metrics, while collaborating with DeFi projects to create innovative, comprehensive solutions.
The SwapX wordmark is designed to be modern and clean, using geometric shapes to represent the efficiency of decentralized exchanges. The symbol combines the ideas of speed and liquidity flow, making it representative of our cutting-edge platform.
Primary Logo: Use the full logo with the wordmark and the icon for most scenarios.
Symbol: For certain applications, the symbol alone can be used, especially when space is limited.
The logo should be placed on high-contrast backgrounds to ensure legibility. Avoid placing the logo on backgrounds that will conflict with its visual integrity.
Here are some examples of logo usage:
💡 Important: Always ensure the logo’s contrast is high enough to maintain visibility. Use the black or white logo versions when necessary.
When displaying SwapX alongside partner logos, ensure the following:
Consistency in height: Partner logos should align in height with the SwapX logo.
Spacing: Leave appropriate spacing between logos to avoid clutter.
Here’s an example of correct logo usage with a partner:
Our colors represent the dynamic and forward-thinking nature of SwapX, providing energy and grabbing user attention. Our core colour palette is as follows:
These colors should be used in all marketing materials and UI elements to maintain consistency.
Orbitron is our primary typeface, designed to be bold, modern, and highly legible. It should be used across all communications representing SwapX.
💡 The below archive folder consists of our Primary and Secondary typography, for your usage:
